Head of Digitalr
McCann Melbourne


Tony Prysten is Head of Digital
at McCann Melbourne.

Originally an industrial designer,
Tony evolved into the world of digital
co-founding his own agency Igloo.
Tony has over 20 years experience
assisting large and small organisations
define and build successful digital offerings.

A creative, entrepreneurial and
strategic thinker, Tony strives solve
client problems by delivering creative
and effective digital platforms.
At McCann, he leads a team that
ensures clients business objectives,
strategy and end user needs are
translated into the most appropriate
digital solutions.

He has worked on significant
digital strategies, campaigns and
implementations for Metro Trains,
AGL, Australian Unity, Mazda Australia,
Cricket Australia, Quit Victoria, Tigerair,
Australian Unity, VicHealth,
Victorian Responsible Gambling Foundation,
Cancer Council Australia and
Red Cross Blood Service.

Tony is constantly looking at the
myriad of possibilities available
in the digital landscape and
is focused on exploring how
design, ideas and digital can all
come together.

Originally studying at Monash
University as an industrial designer,
Tony has evolved from a print and
brand based graphic designer into
a digital designer, creative director
and head of Digital. This combination
of industrial, graphic and digital design
gives his work its distinctive style.

Tony was a keynote speaker at the
AgIdeas conference in Melbourne
alongside some of the worlds leading
creative talent.

His work is backed by an array
of industry awards including
Cannes, Effie, MADC and AGDA.

Tony currently sits on the
MADC Committee as Secretary.